Wildfires have ravaged Los Angeles over the past week, leaving devastation in their wake. Entire neighborhoods have been reduced to ashes, countless valuables lost, and tens of thousands displaced.

Among the victims is Spencer Pratt, known from *The Hills*, who has unexpectedly gained attention as a voice amidst the tragedy.

Pratt and his wife, Heidi Montag, lost their Malibu home, along with his childhood house. In response, Pratt turned to TikTok, sharing raw and sometimes humorous videos to cope and support his family.

He urged fans to stream Montag’s music, and the strategy paid off—her 2009 song and 2010 album *Superficial* shot to No. 1 on iTunes.

In one video, Pratt joked about the loss: “Who needs a house? This clout is enough.” Yet, some clips reveal a somber side, with Pratt breaking down, highlighting his family’s financial struggles, and even joking about TikTok’s monetization rules.

While Pratt was once one of America’s most disliked celebrities, his newfound vulnerability has resonated. Fans praise his authenticity, with one commenting, “This dark humor connects us.”

As Pratt embraces this resurgence, many wonder if it marks a redemption for the once-infamous couple. Whether temporary or lasting, Pratt is savoring the moment.